MACHINE LEARNING IN MARKETING AND SALES -------------------------------------------------------------------------------------------------------------------------- INTRODUCTION Machine learning is a branch of AI, and it automates model building for data analysis. Sales and marketing are better able to define a price optimization strategy using all available data analyzing using AI and machine learning algorithms. Pricing continues to be an area the majority of sales and marketing teams learn to do through trial and error. In recent years, the marketing and sales domain have seen major transformations as disruptive technologies like Artificial Intelligence and Machine Learning continue to advance. These advanced analytics tools portray a vital role in assisting the marketing and sales teams that they require. Between 2011 and 2018, We Saw Tremendous Growth in the Number of ML Technologies and...